As an assignment for school, groups were assigned a non-profit group in Lethbridge and assisted with a need. Big Brother Big Sisters of Lethbridge and District was assigned to our group. I was handed the creative lead with this assignment and created a visual identity for the Easter Chick Campaign. Here is the material I created to promote the event.
The Easter Chick Campaign lacked a strong visual identity, so I was able to create a whole new look for the campaign that followed the guidelines set in the Big Brothers Big Sisters style guide.